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The Challenge
 

Amrita runs a small electronics retail business in London. She wants to stay competitive by monitoring competitor prices and adjusting her own pricing strategy. However:
 

• Tracking multiple competitors manually is time-consuming

• Prices change frequently online and in-store

• She has limited staff and cannot monitor every product constantly

• She wants to make decisions quickly without guessing
   

Amrita needs a solution that is fast, accurate, and affordable.
 

How AI Helped Amrita
 

Amrita created an AI agent, a small automated program, to monitor competitor prices in real time.

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The AI agent can:

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• Scan competitor websites and online marketplaces

• Collect pricing data for similar products

• Highlight significant price changes

• Suggest adjustments to Amrita’s own prices based on rules she sets
   

By providing the AI agent with rules and context (which products, which competitors, price ranges), Amrita receives actionable insights without manually checking websites every day.

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Example Prompts / Instructions Used
 

Initial Setup Prompt:
 

“Monitor competitor prices for our products online.”
 

The first attempt gave data, but it was unorganised and included irrelevant products.
 

Improved Context-Aware Prompt / Agent Instruction:
 

Amrita realised that giving the AI more context made it far more useful. She uploaded details of her products and shared the list of competitors she wanted to track. Then she asked:
 

“Track the prices of laptops, smartphones, and accessories sold by Competitor A, Competitor B, and Competitor C.
Highlight price changes greater than 5%.
Organize results by product category and display the lowest competitor price first.
Suggest pricing updates that maintain our profit margin.
Do not include unrelated products or outdated information.”
 

She also added the Prompt:

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“Send a weekly summary of competitor pricing and trends via email, with recommended price adjustments for our products.”

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How AI Helped
 

With the improved, context-aware prompts, Amrita:
 

• Gets real-time competitor pricing without manual work

• Can adjust prices quickly, keeping her store competitive

• Saves hours of daily monitoring

• Makes data-driven decisions rather than guessing

• Reduces risk of losing customers to competitors
   

The AI agent acts like a 24/7 business analyst, helping Amrita respond to market changes efficiently while she focuses on other parts of the business.
 

Why This Matters
 

Many small and medium businesses struggle to track competitors in fast-moving markets. AI agents can:
 

• Monitor large amounts of data automatically

• Provide timely insights for decision-making

• Reduce manual work and human error

• Support ethical and strategic business planning
   

Ethical prompt design ensures the AI agent stays focused on relevant data, respects competitor privacy, and provides actionable advice without copying content or misleading customers.